Beginners Guide to Successful Email Marketing Plus Examples
Email marketing has been an integral part of digital marketing for decades. Despite the rise of social media and other digital marketing channels, email marketing remains one of the most effective ways to reach and engage with your audience. In fact, according to a study by the Direct Marketing Association, email marketing has an ROI of 4,200%, making it an incredibly powerful tool for businesses of all sizes.
Why is Email Warm Up Important?
In the ever-evolving email marketing, email remains an undisputed powerhouse. From nurturing leads and driving sales to building community and delivering critical updates, its reach and ROI are unparalleled. However, the path from "send" to "inbox" is fraught with gatekeepers: Internet Service Providers (ISPs) like Gmail, Outlook, Yahoo, and others.
