
Search engine optimization (SEO) is a dynamic and ever-evolving field, with new strategies and techniques emerging constantly. One of the long-standing tactics for improving a website's visibility in search engine results pages (SERPs) is directory submission. Despite the rise of other SEO techniques, directory submission remains a valuable tool for building backlinks and increasing online presence. In this article, we will explore the importance of directory submission, discuss the types of directories, and provide a list of directory submission sites that Google still likes.
Understanding Directory Submission
Directory submission is the process of adding a website to online directories or catalogs. These directories categorize websites based on their niche, industry, or geographic location. By submitting your website to relevant directories, you can build backlinks, which are crucial for improving your site's search engine rankings. Backlinks act as a vote of confidence from other websites, signaling to search engines that your content is valuable and trustworthy.
Types of Directories
- General Directories: These directories cover a broad range of topics and industries. Examples include DMOZ and Yahoo! Directory (now closed).
- Niche Directories: These directories focus on specific industries or niches. Examples include Alltop (for blogs) and Best of the Web (for business websites).
- Local Directories: These directories cater to businesses within a specific geographic area. Examples include Yelp and Google My Business.
- Paid Directories: These directories require a fee to be included in their listings. Examples include Business.com and Best of the Web (paid option).
Benefits of Directory Submission
- Improved Search Engine Rankings: Directory submission helps improve your website's search engine rankings by increasing the number of backlinks pointing to your site.
- Targeted Traffic: By submitting your site to niche and local directories, you can attract targeted traffic that is more likely to convert into customers or subscribers.
- Brand Visibility: Directory submission increases your brand's visibility online, making it easier for potential customers to find and engage with your business.
Directory Submission Sites Google Still Likes
- Best of the Web (BoTW): A popular general directory, BoTW offers both free and paid submission options.
- Alltop: A niche directory specifically for blogs, Alltop allows you to submit your blog for free.
- Blogarama: Another niche directory focused on blogs, Blogarama offers both free and paid submission options.
- BloggingFusion: A niche directory focused on blogs, and business listings. BloggingFusion is one of the oldest directories online it offers both free and paid submission options.
- BOTW Local: A local directory that helps businesses increase their visibility in local search results.
- Yelp: A well-known local directory that allows businesses to create a free listing and collect reviews from customers.
- Google My Business: A must-have local directory for businesses, Google My Business allows you to create a free listing and appear in Google Maps and local search results.
- Bing Places for Business: Similar to Google My Business, Bing Places for Business allows you to create a free listing and appear in Bing's local search results.
- Yellow Pages: A popular local directory that offers both free and paid listing options.
- DMOZ (Open Directory Project): Although DMOZ is no longer accepting new submissions, having a listing in this directory can still provide value, as it is considered an authoritative source by Google.
- Business.com: A paid general directory, Business.com offers various submission packages to suit different budgets.
- AboutUs: A general directory that allows you to submit your website for free.
- Jayde: A general directory that offers both free and paid submission options.
- Jasmine Directory: A general directory that offers free submission and a paid express option.
- Alive Directory: A general directory that offers both free and paid submission options.
- DirJournal: A niche directory for businesses, DirJournal offers free and paid submission options.
Directory Submission Best Practices
- Choose Relevant Directories: Focus on submitting your site to directories that are relevant to your industry or niche. This will help you attract targeted traffic and improve your search engine rankings.
- Provide Accurate Information: Ensure that all information you provide during the submission process is accurate and up-to-date. This includes your business name, address, phone number, and website URL.
- Use Descriptive Titles and Descriptions: When submitting your site, use descriptive titles and descriptions that accurately represent your business or website. This will help users and search engines understand what your site is about.
- Avoid Over-Submission: While directory submission can be beneficial, avoid submitting your site to too many directories in a short period. This can be seen as spammy by search engines and may harm your rankings.
- Monitor Your Listings: Regularly check your directory listings to ensure that your information is accurate and up-to-date. This will help you maintain a positive online presence and improve your chances of attracting customers or subscribers.
Conclusion
Directory submission remains a valuable SEO technique for building backlinks and increasing online visibility. By submitting your site to relevant directories, you can improve your search engine rankings, attract targeted traffic, and increase your brand's visibility. Remember to follow best practices and choose directories that are most relevant to your industry or niche to maximize the benefits of directory submission.
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